Yahoo on Thursday is tripling the size of its globally-popular free online email service by adding two new domains as options to "@yahoo.com" addresses. The introduction of "@ymail.com" and "@rocketmail.com" as Yahoo email address options comes as the pioneering Internet firm strives to convince investors it is on a path to reclaim faded glory and eroded revenues.
Yahoo Mail is the most popular web-based email in the world. Its profitable ad-supported service has approximately 266 million users, according to industry statistics.
Adding new domains is intended to let users who have outgrown or never really liked their yahoo.com email addresses to have chances at better choices.
"We recognize that people want an email address that reflects who they are," Yahoo Mail vice president John Kremer told AFP. "We have a lot of user IDs out there and it is pretty crowded. We want to remedy that and make sure users get the ID they want."
Yahoo says the rocketmail and ymail choices are meant to give another chance to email users saddled with addresses such as "CutiePie4ever80" or "Mary2455."
"A happy user is one that stays around and is a Yahoo user for life," Kremer said.
"If you have an email address that is your name at ymail, that becomes part of your identity."
Yahoo expects users to readily recognize "ymail" because it is used for a version of the email customized for mobile devices.
Rocketmail has a "hip retro feel" because it is a resurrected email address that belonged to a company Yahoo bought in 1997, according to Kremer.