Yahoo is offering a full web analytics system, whicht’s currently part of the Yahoo Panama upgrade according to Jennifer LeClaire of NewsFactor.
In the article, Yahoo Takes on Google in the Analytics Game, LeClaire points out the following on Yahoo Analytics:
- Keylime, a company which was acquired by Overtue, deep analysis software is being used as the foundation for the analytics capabilities included in Yahoo’s Panama search-marketing system.
- Major difference between Yahoo’s Full Analytics offering and Google Analytics: Yahoo isn’t giving search engine marketers information it deems unnecessary to their online advertising mission.
- Yahoo has streamlined its offering based on two principles: don’t give search engine marketers information they don’t need and don’t give search engine marketers information they won’t understand.