Yahoo! is all set to launch a new version of Yahoo! Search BOSS in the coming months and will be closing the current version this summer. And, to provide help to developers prepare for the transition, the company will provide specific technical documentation by March 1st 2011, prior to releasing the new BOSS.
BOSS V2 service will enable "Search in the Cloud," serving a robust set of web, image and news search results. A more limited web results service with a lower price point will also be available for developers who can utilize a subset of BOSS content to meet their app requirements. V2 will provide a self-serve sign up mechanism through the Yahoo! Developer Network, where developers will be able to enter their payment info and request advertising through the combined Yahoo! and Microsoft marketplace.
The following pricing chart reflects the upcoming fee structure:
Each query will return a predetermined number of results. Developers will be charged for queries received by Yahoo! based on the applicable price for query type, and be billed on a monthly basis, or more frequently, depending on a developer's query volume. Developers will also be allowed a fixed number of free queries before their usage is charged.
"We encourage BOSS developers to use Yahoo! Search advertising to build a sustainable business for their app, and those qualifying for YSA will be served ads in their BOSS API calls. In addition, developers can experiment with other advertising formats such as display.
V2 will also has Yahoo! branding guidelines and will require all apps to include recognition of the Yahoo! brand.
[tags]boss v2,yahoo! developer network,ydn,microsoft marketplace,search advertising,boss api,branding,display ads[/tags]