Yahoo! in partnership with Microsoft launched a new Yahoo!-Bing Preferred Partner Program for SEM providers. "This new program highlights leading SEM technology providers who have committed to a higher standard of adCenter compatibility and advertiser experience," informs Yahoo.
"The Yahoo!-Bing Preferred Partner Program is part of Yahoo! and Microsoft's dedication to a strong SEM technology ecosystem that provides best-in-class solutions to our advertisers and agencies," says Alex Mrazek, Yahoo! Senior Director, Technical Account Management & Partnerships.
"All the preferred partners are certified adCenter experts who provide innovative platforms and services that enable our advertisers to leverage the superior ROI of the Yahoo! and Bing combined marketplace."
"When working with members of the Preferred Partner Program, advertisers can expect a higher level of adCenter platform and feature support," adds Yahoo.
"The platforms developed by the partners participating in the program have committed to meeting the program functionality requirements, which will continue to be updated as new features are introduced into adCenter," Yahoo adds.
The preferred partners in the program are Acquisio, Adobe, Kenshoo and Marin Software.
Additionally, the Yahoo!-Bing Preferred Partner directory is now available on Yahoo! Advertising Solutions. "This directory provides more information about our preferred partners, and help advertisers connect with the right technology solutions for their business," Yahoo said.
You can find more information about Yahoo!-Bing Preferred Partner Program here.