Yahoo unveiled its new "unified digital advertising platform" called “APT” with an appearance by Jon Hamm, the actor who plays advertising executive Don Draper on the popular AMC show Mad Men. This digital advertising solution was previously announced as AMP!
Yahoo CEO Jerry Yang blogged about the launch:
Our confidence in APT’s ability to transform the marketplace isn’t based on theory or conjecture. It’s because of the feedback we’ve been hearing from partners who have been working with us side-by-side as we developed and then began testing the platform. In fact, William Dean Singleton, CEO of Media News Group (parent company of the San Jose Mercury News), also joined us on stage today, using words like “extraordinary and “sea-change” to describe how APT will take MNG into the future.