Yahoo! Answers, is now stong with 64 million unique users in the U.S. and 250 million worldwide, revealed Yahoo in a blog post.
"Yahoo! Answers, is a knowledge-sharing communities on the Web, in which participants ask and answer questions on a wide range of topics covering Computers & Internet to Science & Mathematics."
According to the Dayton Business Journals, Yahoo Answer is the 5th largest social media network on the web. But it's difficult to compare, if you include sites like ChaCha, which includes voice-generated questions requesting phone numbers among its Q&A database, or Ask.com, which remains something of a hybrid between a Q&A site and a search engine.
Yahoo! also shared these additional statistics: "On average, 2 questions are being asked and 6 answered per second. So this means there's an astonishing 7,000 questions and an incredible 21,000 answers per hour. That's a total of 28,000 questions and answers being posted every hour."
Yahoo! also announced that "Genome from Yahoo!," a data-driven audience-buying solution that was announced at Internet Week New York and goes live today. "Now that Genome is available, you'll no longer see the brand name interclick," Yahoo said in a blog post.
Genome helps marketers clear those hurdles with these key features:
- "Unmatched data: In order to provide a multi-dimensional view of consumers, Genome provides access to an expansive and diverse data set comprised of always-on integrations with Yahoo!'s proprietary data, third-party data and advertiser data, which includes: Yahoo! user data for 76% of the U.S. population; Yahoo! Search data--more than 300 million daily searches from around the world; More than 50,000 user characterizations from our partnerships with more than 25 of the industry's leading data providers
- Top-notch audience technology: Genome uses industry-leading technology anchored on Open Segment Management (OSM), a proprietary audience valuation technology created by interclick that manages diverse data sources to provide an innovative approach to uncovering optimal audiences at scale.
- Big analytics for Big Data: Genome's analytics helps marketers sort out the Big Data landscape. This portable suite leverages leading campaign and user analytics to anticipate, optimize, and measure audience performance, turning insights into actionable media executions.
- Masses of premium media: Okay, this is worth repeating---Genome gives marketers direct access to Yahoo!'s guaranteed and non-guaranteed premium inventory, plus inventory from our partnership with AOL and Microsoft, and comScore's Top 1,000 online publishers, in transparent and brand-safe environments," Yahoo informs.