Yahoo! published some important updates and tips to help ensure best transition experience on the Yahoo! and Microsoft Search Alliance.
- Yahoo! and Microsoft have created new joint editorial guidelines that’ll begin taking effect for both Yahoo! and Microsoft paid search advertisers in early August. It’s best to review them now.
- Yahoo’s mobile organic and paid search results will soon be powered by Microsoft in U.S. The transition is expected to coincide with online organic and paid search timing. Take a look at the mobile FAQs on Yahoo! Transition Center.
- If organic search is important to your business, following tips help you prepared: » Compare your organic search rankings on Yahoo! Search and Bing for keywords that work best for you » Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate » Review Bing webmaster tools and optimize your website for Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore. For more on organic search transition, see FAQ’s for self-service advertisers at Yahoo! Transition Center.