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Yahoo! and Microsoft Search Alliance updates and tips for best transition experience

Yahoo! published some important updates and tips to help ensure best transition experience on the Yahoo! and Microsoft Search Alliance.

  • Yahoo! and Microsoft have created new joint editorial guidelines that’ll begin taking effect for both Yahoo! and Microsoft paid search advertisers in early August. It’s best to review them now.
  • Yahoo’s mobile organic and paid search results will soon be powered by Microsoft in U.S. The transition is expected to coincide with online organic and paid search timing. Take a look at the mobile FAQs on Yahoo! Transition Center.
  • If organic search is important to your business, following tips help you prepared: » Compare your organic search rankings on Yahoo! Search and Bing for keywords that work best for you » Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate » Review Bing webmaster tools and optimize your website for Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore. For more on organic search transition, see FAQ’s for self-service advertisers at Yahoo! Transition Center.


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