BoomTown's Kara Swisher recently interviewed Yahoo!'s Mark Morrissey and Greg Nelson. Mark talked about what the coming search alliance will provide to advertisers, here's a quote from Mark
"[Search is] a critical part of our business today, and a critical part of our consumer experience, and it always will be. What the market deserves is…a true alternative to Google. And the best way for us to achieve that's to acknowledge things that we do well, and the things that Microsoft does well, and to leverage those things together, as opposed to us trying to do everything ourselves, particularly in the areas that we're maybe not so good at.
So, between Microsoft's experience and focus on delivering great global platforms with true scale, Yahoo!'s strength in terms of working with advertisers and understanding of the market, I really believe that in the mechanics we set up from the very beginning of this that by leveraging both of our strengths, that we can really deliver a true competitor to Google…"
Full Interview: MicroHoo Search Integration Team's Nelson and Morrissey Speak!