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Jul272008

Yahoo adds Breaking News (News DDs) on SERPs

Yahoo! Search has recently introduced some improvements on its search engine results page for queries related to breaking news. To give users the freshness and recency of search and show breaking news articles faster than before. Yahoo Search is now, based on the newsworthiness of each query, displaying the News Direct Display (DD) in the most relevant position(s) on SERPs of the keywords search related to the news articles. Yahoo says they’re also better able to detect queries that are newsworthy, which means we’re showing more fresh News DDs than before.

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