Earlier in the day today, Microsoft announced new live TV entertainment on Xbox LIVE, and the FIOS TV powered online entertainment service for Xbox 360.
Also, announced today is a new Windows Phone app called the Xbox Companion app. The app, which will be completely free for Windows Phone users, is an amazing little tool that will let you Find, Learn more about and Control content from Xbox LIVE Marketplace on your Xbox 360 using Windows Phone.
With Xbox Companion, users can easily search for content: movies, music and TV shows using the app on their phones, and launch it on their Xbox consoles. If users want to find out more about what they are watching/listening to, they can easily find out more about it through the app. Think of it as IMDB for music as well as video on the Xbox. Lastly, the app will allow users to turn their phones into remote controls to control the playback of content.
- Finding Content: Just like on your Xbox, the Xbox Companion gives you instant access to the Xbox LIVE Marketplace catalog of games, movies, music and TV shows. I used it to search "Featured Content" and pulled up the X-Men: First Class.
- Learn more about what you're watching, listening to, or playing: Once I found the movie and touched the movie tile, the Xbox companion app took me to an info page that has all the related details about. And the content is really rich, too - for example, when I swiped to the "cast" page and touched an actor's name, like star James McAvoy, I was taken to other movies starring him. From there, I could easily learn more about the other movies, their cast, etc. It's an infiniteroad of interactive content.
- Control & Play: Once I selected the content and hit play, the Xbox Companion flips into "controller mode" in which I could navigate my Xbox, or control video playback of your video. The best part here is that controls are virtually instantaneous - easily as fast as using my controller or a TV remote.
Ben Rudolph on Windows Phone blog notes that the Xbox Companion app will become available soon for free download for Windows Phone customers.
Check back later this post for the download link and more videos. Meanwhile, watch the video below, you'll notice that around the 1 minute mark, the girl in the striped shirt pulls out a Windows Phone and starts to search for content that magically appears on her Xbox. What she's using is the Xbox Companion App: