Microsoft announced that the Xbox 360 continued its reign over its competitors in September and has now sold more units in the U.S. than any other console for 15 of the past 16 months.
According to latest data from the NPD Group, Microsoft's Xbox 360 sold 438,000 units in September, making it the No. 1 game console in the U.S. for 2011.
The NPD numbers released by Microsoft, Xbox 360 has 42 percent of the overall current-generation console market. Consumers spent $534 million on hardware, software and accessories for Xbox 360 in September. With sales figures like that, Xbox 360 is on track to be the top selling game console in 2011, if Microsoft can keep up the pace with its competitors.
In other Xbox related news, the Redmond company announced that Twisted Pixel is joining the Microsoft Studios Family.
Also on Wednesday, Next at Microsoft Blog Editor Steve Clayton reported that Popular Mechanics announced their 10 Most Innovative Tech Products of 2011 and the Kinect for Windows Software Development Kit was honored in the list.
And, the Kinect picked up the Gadget Of The Year Award at T3's 2011 Gadget Awards.
Sony didn't reveal its sales figures for the PlayStation 3, according to ubergizmo. But Sony did say it saw double-digit growth, with hardware sales up by 20 percent and software up by 52 percent.
Nintendo reported that the Wii sold 240,000 units in September, and the DS family sold 145,000 combined units, according to ubergizmo.