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Xbox 360 sales surge on price cut, Microsoft

Microsoft said that Xbox 360 sales rose significantly following the price cuts announced by the company last week. The company said retailers are reporting that sales of the video-game console increased more than 100 percent over the weekend, compared with the prior weekend.

Of course, it remains to be seen if those bumps will be temporary or lasting. The idea behind the price cuts was to strengthen the company’s position going into the upcoming holidays, said David Dennis, a Microsoft spokesman. Following the price cut, the Xbox 360 Arcade model is selling at six times the previous rate, Dennis said.

Microsoft PressPass

Source:→ Todd Bishop’s Microsoft Blog

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