The National Football League and Microsoft's Xbox 360 division announced a multiyear sponsorship that makes Xbox 360 the official console sponsor of the NFL and NFL PLAY 60.
"As part of the new relationship with NFL PLAY 60, Kinect for Xbox 360 will integrate into NFL PLAY 60 events and programs at all levels. Earlier this week, Xbox 360 donated three consoles to Cathcart Elementary School in Snohomish, Wash., as part of an NFL PLAY 60 Super School visit by players from the Seattle Seahawks," revealed Microsoft.
"Xbox 360 will work with the NFL's youth health and wellness program, NFL PLAY 60, to help teach kids the importance of a healthy and active lifestyle while having fun with Kinect for Xbox 360."
"NFL PLAY 60 brings together the NFL's long-standing commitment to health and wellness with partner organizations such as Xbox 360. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants and media time for public service announcements," the Redmond company said.
The NFL and its teams have built more than 100 NFL Youth Fitness Zones and organized more than 1,500 PLAY 60 youth events.
"We are pleased to welcome Xbox 360 and Kinect to the NFL family," said Brian Rolapp, chief operating officer of NFL Media. "Fitness is core to our game, and we are looking forward to working with Kinect for Xbox 360 to evolve NFL PLAY 60 in new and innovative ways."