Following the first anniversary by passing the 35,000 app mark in mid October, the Windows Phone Marketplace continues to grow at a steady rate. In little over a year, the Marketplace has now passed 40,000 published apps and games milestone.
According to a report from All About Windows Phone "Content is being added at the rate of 165 items per day. In the last 30 days, 85% of submissions were apps and 15% were games; 68% were free, 23% were paid and 9% were paid with free trial."
The Marketplace is expected to reach the 50,000 app mark in the second or third week of January 2012.
Adding, the report further said that this number is not the total available to consumers, but the total number that has been submitted to the online store."
An estimated "5,500 apps of the 40,198 items published to the Marketplace are no longer available to consumers because they were removed by Microsoft or the developer," the report revealed.
It's estimated that 165 new apps are added each day to the Marketplace during the past four weeks. The most likely explanation for the increased number of apps being added is a growing momentum behind the platform, and the release of Mango which roughly coincided with the start of the increase.
This number should stay steady now that Mango has hit handsets and given the platform a much needed boost. The introduction of Nokia's first Windows Phone handsets, the Lumia 800 and the 710, should help increase handset sales. This, in turn, should increase developer interest in the platform and boost app submissions.