Windows Phone Marketplace provides a different kind of shopping experience from a customer point of view. This post describe how Marketplace experience helps application and game publishers improves using:
Discoverability: Standing out is hard among tens of thousands of applications and games on a 4” screen, we address through combination of smart design and experience integration to help your app or game get noticed, introduced and found. First, making your app or game the star of the Marketplace panoramic experience through the usage of a high resolution image as the backdrop to the Marketplace navigation model. Second, we help introduce your app or game to people who might be interested in acquiring it with placing ‘deep links’ anywhere, “related” recommendation engine, and rapidly sort and filter apps and games to find ones they might be interested in as well as an advanced search mechanism.
Monetization: First through a healthy profitable ecosystem where average revenue per user generated by ecosystem continuously grows and where competition between titles or business model occurs primarily by quality of experience, not by price alone, and prices therefore are generally stable. Second, a Trial API to enable freemium business models. Finally, we help monetization by making it easier and more convenient for customers to buy things, by supporting credit card commerce, and Mobile Operator billing.
Customer Connection: We try to facilitate and enable ways for developers to connect more frequently with customers. First, we enable every app or game sold to be surfaced and launched by end user as a dynamically updated “Live Tile”. Second, we try to make the app or game, once downloaded more discoverable to user, by organizing app in places users expect. Finally we try to make available updates to apps and games more apparent to user by indicating that updates are available from Marketplace Hub experience, and when a user selects Updates text enable a user to download all updates or just one they’re interested in.