The vast majority of the Internet users has already been in touch with some of the tools and services that are grouped under the Windows Live label. Services like Live Mail (which includes Hotmail and MSN Mail), Live Messenger (MSN Messenger), Live Spaces, Live Search, Live IDs, and Virtual Earth (maps.live.com) are daily used by hundreds million of people.
Windows Live services are in continuous evolution and new services are added regularly, like the new Live Skydrive , Silverlight Streaming, Live OneCare, Live Expo.
These services and the data behind them (always in full respect of privacy and ownership aspects) surface new opportunities for 3rd party web properties to enrich their assets, to drive more visitors, and to keep residents longer within their sites. Aim of this article is to illustrate what are these opportunities and how to realize them.
Enriching, driving more traffic, keeping residents longer
The use of Windows Live ID as an authentication mechanism allows a “single-sign-on” feeling for more than 420Mio users across plenty of Microsoft properties and an increasing number of third-party web sites.
With the Web Authentication SDK available in 6 languages (ASP.NET, Perl, Python, PHP, Java, Ruby) or even easier for Visual Studio developers with the specific control contained in the Live Controls for Visual Studio, a web site can be equipped to use Live ID as authentication mechanism, extending this “single-sign-on” feeling to its users, offering safer authentication thanks to the Windows CardSpace support, and allowing the transparent (no additional login necessary) access other Live Services that it may decide to integrate.
Today, the Windows Live ID authentication platform performs more than 1B user authentications a day.
More information under http://dev.live.com/liveid/.
Microsoft, Windows Live, Windows Live 4 Developers, Developer