Google tries to show the most relevant ads to users, whether or not they're opted in to seeing personalized ads. Users must be signed in to Google for their ads preferences to apply. Today, Google AdWords team introducing the improved transparency and choice with ads on search and Gmail.
First, Google introducing a new "Why these ads?" link on Google search results and Gmail (Google Mail) that lets users find out why an ad is being shown to them and how it's personalized for you. "By clicking the link - now next to ads in Google search results (and coming very soon to Gmail) - you'll be able to see information that explain the details about why each ad was shown," explains Susan Wojcicki, SVP, Advertising.
"You could see ads based on the query that you just entered, or based on a few recent and related queries within a single browser session. By considering the language you're using, your geographic location and various other indications, we're able to show you the best ads possible. We've been showing ads in this way for years as a way to help you quickly find what you're looking for," added Susan.
Second, an improved Ads Preferences Manager, will help user choose to block ads from specific advertisers or opt out of personalized ads. "Because we can show fewer, more relevant ads when users have opted-in to see personalized ads, we describe these benefits with text and video to help them make an informed choice," said Susan.
Susan explains the potential impact of the above features on advertisers, she said, "As an advertiser, you might wonder how these changes could impact your AdWords performance. When a user opts out of personalized ads on search and Gmail, your ads can still reach them but the targeting might be a bit less precise. If users block your ads, they won't see your ads in the future. The number of blocks you've accumulated does not directly affect calculations of your Quality Score and Ad Rank."
For more details on the new Ads Preferences Manager for search and Gmail, you can visit Web Search Help Center. Or, visit a new site dubbed Good to Know, for users on how to manage their data on Google and across the web.
Watch the Ads Preferences Manager in action below: