"WebTrends TagBuilder greatly simplifies one of the most arduous, error-prone tasks of web analytics," said Eric Rickson, product manager for WebTrends. "This free utility lowers the barriers to rich reporting and analysis by providing our customers with a direct way to take advantage of our innovations in data collection."
Here's what you can do with TagBuilder:
- Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas
- Automate parameter mapping and the capture of information from custom META tags for detailed reporting
- Flexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate cross-domain tracking
- Integrate conversion tracking with WebTrends Ad Director, an automated search marketing optimization service
- Easily create cookies compliant with the U.S. Office of Management & Budget policies for federal government web sites