Webtrends and Facebook just announced "Webtrends Hoverstats," a new tool to protect Facebook users from malicious links and malware sites. Now, when a Facebook user clicks on a link, the new system will first check the link against Websense's system to determine whether or not it's safe.
The core feature of Hoverstats is its Post Strength Indicator (PSI), a one-of-a-kind new metric developed and deployed exclusively by Webtrends that assigns a score to individual Facebook Page posts based on total reach achieved through fan engagement. The scoring system gives brands a clear, simple way to gauge whether the content it creates and pushes out is effectively engaging fans and their friends, thereby increasing reach on Facebook.
"Webtrends Hoverstats can be installed by anyone who manages a Facebook Page through a simple Google Chrome browser plug-in. With rankings from one to 100, each post is assigned a score based on key indicators, including but not limited to, likes, shares, comments and reach," said Webtrends.
The company notes, "Webtrends Hoverstats will, in the near future, be available for other browsers including Internet Explorer and Firefox. It can be used on its own or with the Webtrends Social suite, including the free entry-level offering available now."
The Page Insights API is part of the broader Facebook Marketing API that marketers can integrate with to understand the impact of their presence on Facebook.
In order to download the Webtrends Hoverstats plug-in to see how successful your brand's posts are, visit its Facebook page.