In SharePoint 2010, Microsoft improved the set of Web Analytics reports available out-of-the-box. There’re three categories of reports: Traffic reports; Search reports; Inventory reports. You can access WA reports by going to Site Actions -> Site Settings. Under Site Actions heading you’ll see two links, Site Web Analytics Reports and Site Collection Web Analytics Reports. When you click on either link, you’re taken to an overview page shows you key metrics for your site. You can then drill down to other reports by clicking on the left navigation, and can also change date range by clicking on Analyze tab on Ribbon.
Custom Web Analytics Reports are useful to get general understanding of what’s happening on your sites. To get started, click on Customize Report button under Analyze tab in Ribbon.
Web Analytics Workflows is a powerful new feature set that enables you to get reports sent out either on a schedule or when specific conditions are met. To setup a WAW, go to Web Analytics report you’re interested in and click on Schedule Alerts or Reports on Analyze tab in Ribbon.
Best Bets Suggestions allow search admins to determine what the most relevant search result is for a given keyword.
Web Analytics Web Part targeted at Site Managers is an end-user facing Web Part that can be easily inserted into any page on your site. To use this Web Part, go into Edit mode of one of your Site Pages and click on any place you can add a Web Part. Then, from Insert tab on the Ribbon, click on Web Part. Finally, click on Content Rollup category and select Web Analytics Web Part.