Samsung continuing with its “The Next Big Thing is Already Here” advertising campaign that slaps around the iPhone hipster set has now released a new TV commercial titled “Samsunged,” that begins with a group of iPhoners want-to-haves camped out, literally, by an Apple Store.
The commercial opens with the familiar scene as line waiters camping out overnight for the new iPhone. After watching the first posted unboxing video of the new phone, someone says, “Ah that looks like last year’s phone” Then a person with a new Samsung Galaxy S II comes by, tosses an iPhone charger to one of the people in line, just as the phone tells him that he has arrived at his destination.
This prompts a Apple hipster rises from his sleeping bag, looks up at another guy holding Samsung Galaxy S II and grabs the bars of the street barrier that is made to look like a jail, ask, “How much did you pay for that app?” The S II person responsds, “I didn’t Galaxy S II just has it – it just comes with its.” This causes one of the iPhone fans to cry out, “Ooooh, we just got Samsunged!”
The ad concludes with the familiar tagline: The Next Big Thing Is Already Here.