To expand its operations, Google today submitted an applications for new TLDs, which generally fall into four categories as mentioned below. "We're just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment."
"By opening up more choices for Internet domain names, we hope people will find options for more diverse--and perhaps shorter--signposts in cyberspace," posted Vint Cerf, Vice President and Chief Internet Evangelist, announcing the submission.
Vint notes, that in 2016, it's "estimated that almost half of the world's population will be online, yet nearly 50 percent of the websites we visit are found in the .com top-level domain (TLD), which was among the first TLDs created in 1984. Despite, in 2008, ICANN announced a program to expand the number of generic TLDs (think .com, .org, .edu)."
Categories for which Google TLDs applied include:
- Our trademarks, like .google
- Domains related to our core business, like .docs
- Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified
- Domains we think have interesting and creative potential, such as .lol
Vint says to make the introduction of new generic TLDs a good experience for web users and site owners, we will:
- Make security and abuse prevention a high priority
- Work with all ICANN-accredited registrars
- Work with brand owners to develop sensible rights protection mechanisms that build upon ICANN's requirements
Also, this morning, Vint testified before the House Energy and Commerce Communications and Technology Subcommittee on Internet Governance and the International Telecommunication Union (ITU).
"Vint's testimony emphasizes the importance of a multi-stakeholder approach to Internet governance and technical management. He also encourages the U.S. Government--in partnership with like-minded countries and their citizens--to engage in the ITU process to ensure transparency, openness and innovation and protect free expression," posted Google.
Vinton reiterated that, "We need a global coalition to ensure transparency, openness, and an outcome that preserves the features of the Internet and its operation that have been so productive over the past 30 years."
You can read Vint's written testimony here, or watch the webcast below:
Vinton Cerf's testimony on ITU: