In the video below Stephen Colbert covers Charlie Sheen and celebrity product endorsements on Twittere. Colbert suggests that Sheen is endorsing Naked Juice and DirecTV based on his twitpics, and jokes that he is endorsing Lithium too.
However, the surprise interview with fake Twitter @mayoremanuel account creator, Dan Sinker, was a particular treat and testament to the creative and satirical opportunities afforded by Twitter. What's cool is that the real Rahm Emanuel found the fake account to be genuinely entertaining and didn't request to shut it down. Instead, he met with Sinker in person and donated $5k dollars to the charity of his choice - which was matched by a number of other companies such as Causes.com to generate a total donation of $12k for Young Chicago Authors.