Rachit Dayal, Principal Consultant at Happy Marketer Singapore recently gave a presentation at the Google Analytics Master Class 2010 in Singapore and Kuala Lumpur on Price Testing using Google Website Optimizer.
"One of the biggest dilemmas businesses struggle with is pricing. Most businesses work hard to find that perfect price - a value that balances demand and maximises revenue. In fact, ever since the prehistoric trader wondered how many pails of grain he had to give away for a sheep, finding the perfect price point has been the holy grail of sales and marketing.
Large companies rely on expensive market and consumer research, strategy analysis, and price testing to arrive at the right price point for their products. Small and medium sized businesses, which are often strapped for time and money, don't have access to the same expensive studies. That's where free online tools, like Google Website Optimizer, can help.
GWO is a free tool that allows you to test variations of your website to boost traffic and purchases. With this tool, we've developed an easy way to test different prices for your product online," said dayal.
To explain how this works, you can view his presentation below:
[tags]gaac,gamc,singapore,gwo,website optimization,online marketing[/tags]