Natalie Portman in a bathtub. Portman, fresh off her Academy Award win this past week, stars in this (pre-pregnancy) ad for Miss Dior Cherie perfume that was directed by Sofia Coppola, herself an Oscar winner for "Lost in Translation." In a series of quick shots indoors and outside in Paris, Portman writhes on a bed, displays a bare back as she tries on a dress, softly kisses and blindfolds her co-star, and takes a bubble bath wearing nothing but Dior sunglasses. Yeah, it's pretty steamy.
The ad is perfectly complemented by Serge Gainsbourg and Jane Birkin's classic song of seduction, "Je t'aime Moi Non Plus." Coppola, a Paris resident, definitely has a feel for creating images that convey the fragrance's intended brand attributes, and it's easy to imagine this spot appealing to both men and women--for different reasons, naturally. Is it one of hottest viral ads right now? Oui!