Video: Learn How AdMob Mediation Works

How to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers.

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This latest episode "The Mobile Ads Garage", discuss mediation, a way for publishers to get multiple networks of advertisers competing to display ads in their apps.

You will learn how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. You will also learn the pros and cons of mediation, see the details of implementation, and find out whether it's right for your app.

Additionally, you'll also get screencasts for Android and iOS showing the integration of a third-party SDK, plus links to samples, written resources, and Gary the Graphics Guy acting like his usual, snarky self, writes AdMob team.

Update 10/12: Policy compliant sites with unique content attract advertisers who are willing to spend more money and allow users to enjoy friendly web experiences.

So without further ado, Google has just posted an AdSense All-In-One Policy Compliance Guide. You can download this inforgraphic, print it out, or hang it at your desk for easy reference "you know for what!".

Infographic: Get the free All-In-One Policy Compliance Guide

Google AdSense all-in-one policy compliance guide infographic

You can also get the high resolution version of the infographic here.

On Wednesday, November 30, 2016, Google will be deprecating v201508 and v201511 of the DFP API. At that time, "any requests made to these versions will return errors," writes google.

Google will also rolling out "positive user list criteria for remarketing" (supported at the campaign level) over the next few months.

targeting, and bid modifiers coming to AdWords API

Once advertisers enable campaign-level positive user lists for remarketing for their account, they will be able to use "Bid Only and Target", and "Bid targeting" settings, along with "bid modifiers" for these criteria at the campaign level, API team explains.

Keep in mind, that while targeting settings for campaigns require AdWords API v201609, however, adding "user list criteria and setting bid modifiers will work with all versions of the AdWords API," added api team.

Adding further, they explain "user lists can not be set up at both the ad group and campaign levels at the same time." And, when you are switching a campaign from "ad group-level user lists to campaign-level lists," existing positive user list criteria from all ad groups must be removed, else there'll be a CANNOT_ATTACH_CRITERIA_AT_CAMPAIGN_AND_ADGROUP error upon attaching a user list to the campaign.

And, the process for removing "existing user list criteria, adding them at campaign level, changing targeting settings, and using bid modifiers" is detailed in the Remarketing guide, and is same as that for ad groups.

Also, keep note that existing code working with campaign criteria "may need to be modified to handle the presence of user lists," adwords team adds.

Samples and Libraries page has added additional languages such as "Ruby and Go".

For Ruby, "the new samples are written in plain Ruby," which should make them easy to integrate into whatever Ruby framework you may be using for your particular project, writes API team. Check them out here.

Finally, Test ads are always available for use, even if your AdMob account is suspended or disabled. AdMob;s team providing a helpful tips to help you ensure compliant with AdMob policies.

Saving you time, you can reference developer documentation on how to implement test ads (Android or iOS). Additionally, ad unit and samples in developer tutorials (Android or iOS) return test ads.

For more detailed information about account suspensions, check out this AdMob help center.

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.