Looking for local information is one of the most popular things people do on their smartphones. So whether you're a local business or a national retailer with stores in several cities, you need to have a local ad strategy that reaches mobile users, as one out of three mobile searches is for something local.
"It's easy to mobilize your ad campaigns for local customers simply by adding location extensions to your ads. When people search for you while on the go they'll be able to see how close they're to your business, where your business is located on a map and a clickable phone number to call you! All from within your ad and all the info that helps get customers to your door."
To learn more about location extensions, watch the video below of how Andale Bikes attracts more customers by localizing their ads:
[Source: Google Mobile Ads Blog]