Video Campaign Management with AdWords Scripts, DCM Display Ads Go HTML5 on Jan 2, 2017

Video campaign management support in AdWords scripts, DCM display ads go 100% HTML5 on January 2, 2017.

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Google AdWords team announcing new AdWords scripts support for TrueView and six-second bumper ads on Dec. 13, helping advetisers to be able to programmatically create and manage video ad groups, targeting and other campaign features alongside your Search, Display and Shopping campaigns.

With this tool, multi-step campaign management tasks like "scheduling regular reporting, creating new campaigns en masse and even automating adjustments to campaigns based on real-time factors, like the weather" will be much easier.

The new script for "standard YouTube ad campaign types like TrueView in-stream, TrueView discovery and bumper ads" is available today, and will eventually expand to additional campaign types like shopping, Google said.

To learn how to set up new scripts for your video campaigns, check out this Help Center article.

As a part of initiative to go 100% HTML5, Google announced that DCM display ads will stop serving Flash display ads as it will begin to serve 100% HTML5 starting on January 2, 2017.

The following changes will take effect on Jan 2, "Flash uploads will be disabled in API v2.5, and will be sunsetting on February 28th, 2017." With v2.6, "DCM API stopped supporting uploads of Flash assets and prevented users from creating new Flash In-page creatives."

"Active Flash creatives with no HTML5 equivalent will be deactivated. Existing creatives that have not been converted to HTML5 will have their active field set to FALSE. Users will not be allowed to reactivate these creatives."

Google encourages "DCM API v2.5 users to migrate to a newer API version immediately."

At the begining of the year, Google begun an experimental bi-monthly release schedule for the AdWords API, but now changing it to a quarterly release schedule for 2017. "The 2017 API releases are scheduled for February, May, August and October," Google stated.

On average, "every AdWords API version released in 2017 will be available for approximately 10 months." One month after every major release, "we will sunset the oldest outstanding API version," writes Google.

Similar to the 2016 schedule, we will support 3 releases concurrently at all times and 4 releases for a brief period of 4 weeks at a time to accommodate developers who want to skip two major releases.

As a reminder, v201605 is scheduled to sunset on February 28, 2017.

2017 release schedule for AdWords API