Google today celebrating the three years of its DoubleClick acquisition. "The time has flown by, and we've made huge strides towards our goal, largely powered by DoubleClick's technological and industry expertise," Google said.
Here're a few numbers to tell the story of the past three years:
- 5,400,000: A rough estimate of the hours our engineers have spent working on our display business since 2008 (that's equivalent to 616 years without sleep or rest)
- 33 billion: Our estimate of the number of potential customers that our clients' display ads have driven immediately to marketers' websites (to say nothing of the exposure, engagement and brand-building that these ads enable)
- 5: On sites in the Google Display Network, the number of times larger that spending on display ads is today, compared to three years ago (that's like a toddler growing to the size of a one-story house)
Google says, "We're now kicking off year four with another step towards our overall vision: the addition of "video ad formats to the DoubleClick Ad Exchange." We're about to start a beta test, allowing Ad Exchange buyers to run in-stream video ads on YouTube using real-time bidding technology. (We'll eventually extend this capability to include additional video formats and will serve ads on more videos across the web.)."
"We think that video ads are going to quickly become an even bigger piece of the display landscape. And in our own survey with Digiday, about 20% of marketers indicated that they wanted to use real-time bidding to buy video ads this year. Combining the power of exchange buying with the potential of video will to help grow the advertising pie for everyone."