Google owned DoubleClick for Publishers (DFP) Small Business announces free video ad serving plus an unlimited video ad serving trial offer to all publishers across all screens and formats.
The new video functionality is automatically turned on for all current DFP Small Business publishers.
With this release, publishers can now manage video ads alongside desktop and mobile display ads in DFP Small Business.
Here is what’s new?
DFP Small Business now allow comprehensive video ad creative management letting you show “pre-roll, post-roll, and mid-roll in-stream ads, as well as overlays and companion creative sets.” In addition, publishers can upload and transcode video ad assets to a variety of formats.
To use the video ad management features, publishers need to integrate with video technology platforms to ensure optimal video ad playback and easy implementation.
DFP SB is also now allowing “video backfill” options with Google AdSense and the DoubleClick Ad Exchange to help maximize video ad revenue with a high fill rate.
To apply for the AdSense for video program, send us your details here.
Google notes, that video ad serving is free up to 400K ad impressions a month. And, until April 30th, they’re offering a free unlimited trial, so you can serve as many video ads as you want. After the trial offer has ended, “impressions over 400K a month will be charged a nominal ad serving fee on a CPM basis,” Google adds.