Verizon, on week ended Augutst 19, has announced a new 300MB data plan for $20/month for the mid-Atlantic region. In addition to the new $20 monthly access data, customers can also choose from an array of existing data price plans that begin at $30 monthly access for 2GB.
The promotion will be available to subscribers in Maryland, Washington DC, Virginia, and North Carolina from August 18th through September 30th, and is designed to act as a bridge between basic phone plans and first-time smartphone buyers.
All new and existing customers are eligible for the promotional data plan that will be available from Aug. 18 through Sept. 30.
According to Verizon regional president Mike Maiorana is to welcome users from non-smartphones: "This is a great introductory plan for customers who have been contemplating moving from a basic phone to a smartphone but were hesitant because of cost," said Mike Maiorana, regional president in Maryland, Washington, DC and Virginia. "The $20 monthly access promotional plan is an opportunity for customers to learn the many benefits of having a smartphone with email and calendar functions, as well as Internet access and apps, at their fingertips."
According to some sources, the company is actually going right after AT&T's $15 data plan which was introduced on August 18 and that provides users with 200MB of data usage per month. Verizon Wireless figures that an extra 100MB for only $5 is the more enticing deal. The plan also doubles as an easier route for parents to set young children up with a phone line on their Verizon plan. Because of this, Verizon Wireless currently plans to make this data plan a permanent and nationwide option by this holiday season. This could change at anytime, though, depending on response to the test-run.