Chitika, online advertising network, reckons that top rankings on Google is worth double the traffic of ranking in the number 2 spot, in a report announced. Chitika decided to find out what it was worth to them by looking at a sample of traffic coming into its network from Google and broke it down by Google results placement. Top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together. "Obviously, everyone knows that the #1 spot on Google is where you want to be," says Chitika research director Daniel Ruby. "It's just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1." Ruby points out that the biggest jump shows the bvalue of being on page one. Pages ranked in the #10 spot — at the bottom of page one — got 143% more traffic than pages in the #11 spot, at the top of page two.