Kia Motors America (KMA) and Microsoft unveiled Kia UVO, powered by Microsoft, a new in-car infotainment system with advanced voice- and touch-activated features. Kia UVO is a competitor to Ford Motor Co.’s voice-controlled Sync infotainment service. “With UVO, drivers and passengers can quickly and directly access music files, change radio stations, make or answer phone calls, send and receive SMS text messages, and operate a rear-view camera when driver shifts into reverse, all through voice-activated controls using Microsoft speech recognition technology. The hands-free system helps drivers stay focused on road. Features of UVO include advanced speech recognition; a 4.3-inch full-color display screen; and MyMusic, a jukebox-type function that enables drivers to shuffle between music sources including personal music folders, an MP3 player, or AM/FM and satellite radio,” Microsoft. “Ford Sync uses Bluetooth wireless technology to provide drivers voice-controlled access to songs from music players such as iPods and enables them to make hands-free phone calls,” said Spokesmen for Kia.