Using Search Queries in Webmaster Tools; Google Explains Factors Helping Protect Accounts

Watch this video, if you're intrigued by the Search Queries feature in Gogle Webmaster Tools but aren't sure how to make it actionable. Explains 120 variables that can factor into protecting Google accounts.

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A new Google Webmaster Tools video published today intends to help webmasters make the most of search queries and explains the vocabulary such as: "Impressions; Average position (only the top-ranking URL for the user's query is factored in our calculation); Click; and CTR."

Search Engine Pipeline

Additionally, the video also reviews an approach to investigating top queries and pages including:

  • "Understanding your website's goals and your target audience (then using Search Queries "filters" to support your knowledge)
  • Sort by clicks in top queries to understand the top queries bringing searchers to your site (for the given time period)
  • Sort by CTR to notice any missed opportunities
  • Categorize queries into logical buckets that simplify tracking your progress and staying in touch with users' needs
  • Sort top pages by clicks to find the URLs on your site most visited by searchers (for the given time period)
  • Sort top pages by impressions to find valuable pages that can be used to help feature your related, high-quality, but lower-ranking pages" informs Google's Developer Programs Tech Lead, Maile Ohye.

In other blog, Google explains how it is account hijackers stating that "Our security systems have dramatically reduced the number of Google Accounts (by 99.7 percent) used to send spam since the peak of these hijacking attempts in 2011."

"Every time you sign in to Google, whether via your web browser once a month or an email program that checks for new mail every five minutes, our system performs a complex risk analysis to determine how likely it is that the sign-in really comes from you. In fact, there are more than 120 variables that can factor into how a decision is made," Google explains.

Adding, "When a sign-in is deemed suspicious or risky for some reason--maybe it's coming from a country oceans away from your last sign-in--we ask some simple questions about your account," Google added.

Google suggests that users must use a strong and unique password for each of their Google Account, upgrade to use 2-step verification, and update recovery options on your account.

Here is the graph that shows legitimate Google accounts blocked for sending spam:

Legitimate Google accounts blocked for sending spam

Google Account Verification