In the mid of August 2016, Google announced some changes to AdWords Keyword Planner tool, where it begin to provide advertisers a ranges of data based on how much they spend on ads and how frequently they use the tool. For example, a keyword with 590 searches per month will now display as '100–1K'.
However, this created more confusion to advertisers when accurately determining which keyword to target or how much to bid on them. To help make the most out of the tool, Google is now advising to try forecasting feature that's built-in to the tool.
In AdWords Community post, they said. "We've heard your feedback that this limited view of search volume makes it difficult to plan new Search Network campaigns. In these cases, we recommend taking advantage of the forecasting feature in Keyword Planner."
"While search volume gives you a sense of the market size, other settings such as bid, budget, device, and more, affect how much of this search volume a single advertiser can receive. Forecasts, on the other hand, let you customize these settings for a more comprehensive view of how keywords might perform," goole added.
You can use forecasting feature to determine a budget and selecting keywords by following steps below:
- "Navigate to Keyword Planner and sign in.
- Select the option to search for new keywords using a phrase, website or category.
- Enter the keywords you want to look up, and click get ideas.
- Scroll through the suggested keywords returned by the tool, clicking add to plan on keywords you may want to target.
- Enter forecasting mode by clicking review plan on the right-hand side of the screen.
- Once in the forecasting screen, you can glean more keyword data in the following ways:
- Enter bids and budgets for a detailed forecast of the keywords added to your plan.
- View forecasts based on location, device, or expected conversion rate.
- If you're not satisfied with your forecasts, go back to the drawing board. Click back to search on the top right and look for new keywords to add to your plan.
- Once satisfied, either download the forecasts or save the plan to your account," explained google.
Update 09/04: Google Ad Grants program is designed to help organizations extend their public service messages to a global audience to make a greater impact on the world.
While the standard version of Ad Grants provides free AdWords advertising of up to $10,000 USD per month on Google search result pages, to eligible nonprofit organizations. The Grantspro offers eligible ad grantees "an increased budget cap of $40,000 USD per month" instead of standard US$10K /per month.
In this program, "your daily budget of free advertising spend may be up to $1,315 USD," write google help.
However, it appear, Google is winding up its Ad Grants premium, as the help center is displaying a message reading, "The Ad Grants team is no longer accepting Grantspro applications."