The market for video games is expected to expand by 50 percent over the next four years as it extends beyond hard-core gamers, the chief executive of French video game publisher Ubisoft said on Wednesday.
"There are so many new customers to the business; this is going to grow the market tremendously. I expect the market to grow by 50 percent in the next four years," Ubisoft CEO Yves Guillemot told Reuters at the sidelines of the Games Convention in Leipzig, Germany.
"It's a very exciting time for all the developers and publishers," Guillemot said.
Electronic Arts, the world's biggest video games publisher, was similarly bullish about the prospects for more people to play games on consoles, PCs, mobile phones or on the Web.
"There are 150 million gamers worldwide, but 2 billion people are ready to play," EA's managing director for Germany, Thomas Zeitner, told a news conference.
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