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May162018

Twitters’ Behavioral Analysis Filter Out Negative Tweets, Adds New #Ramadan Hashtags, More

In their effort to revamp public conversation on its platform Twitter this month has taken on to the troll-like behaviours that distort conversation particularly in communal areas, like search.

Today, the company is proactively addressing this disruptive behavior that don’t violate its policies but negatively impact the health of the conversation with filtering out negative tweets in search and in conversations.

The new algorithms which integrates behavioral signals into the tweets will now take into account these negative signals (those distort and detract public conversation) while ranking tweets, includes many new signals such as:

  • Tweets from account that has not confirmed email address,
  • If a user sending tweets has multiple accounts,
  • Accounts that repeatedly mention accounts that don’t follow them in their tweets,
  • A tweet that prompted users to block the account or behavior that might indicate a coordinated attack.

In addition, Twitter is also taking into account, how accounts on its platform are connected with those that violate rules and their interaction with each other.

Twitter notes, this new approach of ranking tweets will not include actual content, however they will be hiding and can be seen by clicking on “Show more replies” or by choosing to see “everything” in search settings. That’s because, this troll-like behavior does not violate policies.

That said, henceforth, contents that are contributing to healthy conversation will be more visible in conversations and search.

Twitter adds, that filtering out negative tweets already has a positive impact resulting a 4% drop in abuse reports from search , and an 8% decline in abuse reports from conversation.

As a results, only fewer tweets that disrupt are now seeing by people. Adding, Twitter said, there will be some false positives but it will crease out soon as the tools will learn over time.

In other news today, Twitter embracing muslims around the world has announced a number of activations enabling public to access real-time information and connect with each other during this #Ramadan.

Here’s what launched today for this year’s holy month of #Ramadan experience on Twitter:

Twitter hashtags and new cresent moon emoji for Ramadan

Twitter is now providing more character including new hashtags to be added in conversations during the holy month.

A newly-designed crescent moon emoji (see the GIF image above ) along with two new emojis— the first, an illustration of a date with a glass of yoghurt, which is commonly used to break fast and the second emojis is a #Ramadan-themed lantern.

The two GIFs below shows new #Ramadan emojis:

Twitter emoji of a date with a glass of yoghurt for ramadan

Twitter Ramada themed Lantern emoji

Also, a periscopic broadcast of the Holy Mosque of the live prayers from 8.30pm – 10pm KSA straight from Makkah through @MOCI_KSA will be available.

In addition, a new live show #HawanahZein will be streaming on Twitter in the Middle East and North Africa, which focuses on what’s happening in the Arab world on Twitter during Ramadan month. It’ll air on every Monday and Thursday between 12am – 12.20am KSA via @YallaFeed. The first episode will stream on May 17.

Another new, a Ramadan TV Direct Message experience will let people to send a Direct Message to Arabic lifestyle publication @Layalina, who‘ll ten show a categories, like Channels’, ‘Series’, ‘TV shows’ and ‘Now showing’ to select. Once selected, viewers will receive a list of series, TV channels, timings, as well as daily reap of their favourite series based on their selection.

Lastly, live celebrity Q&A sessions throughout the month will connect fans with their favourite stars.

In Indonesia, we’re partnering with several partners to help people find Ramadan-related information on Twitter.

@liputan6dotcom, an online portal by one of the largest media groups in Indonesia KLY, is activating a Direct Message experience developed by GDI Lab (@gdilab) to make it easier for Indonesians to find Ramadan-related information on Twitter. This includes information about prayer times, Ramadan food recipes and related information that helps Indonesians during homecoming travel.
@netmediatama TV is integrating Twitter within its Sohoor programming, “Ini Sahur” to allow live audiences to engage with celebrity guests and hosts on its show in real-time.
Partnering with @sabistriming, a hub for multi-vertical content creators, we’re broadcasting regular live shows in various categories during Ramadan from our #BlueRoom in Jakarta. Indonesians can engage with sports program #BalbalanShow every Thursday at 5pm and with @tipsom2 at 8pm for lifestyle related news. If you’re a sport fan, music lover, or lifestyle enthusiast; our #BlueRoom content will enrich your Ramadan experience.

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