Twitter, the microblogging company just posted the data statstics on its network of about two weekend’ events — first up, Twitter in a blog entry wrote that the world has watched Europe’s best footballers and teams compete for Euro 2012 cup in Warsaw together on Twitter with commentators, fans and athletes around the world supported their teams in song, in face paint and in Tweets.
“The final match resulted in 16.5 million Tweets from fans around the world. And during today’s match, total global traffic on the platform peaked at 15,358 Tweets per second during the 4th goal, a new sports-related record on Twitter,” posted twitter.
The company has also created a visual summary of #Euro2012 data, that shows how often people mentioned Europe’s top 16 national teams from the group stages through the final between Spain and Italy.
Look, for example, at the big spikes in Tweets that tend to occur during goals.
Also, a group of Twitter employees last week attended the Cannes Lions Festival of Creativity, the biggest advertising industry events of the year, to meet with advertisers from across the globe and discuss plans to expand compaines advertising business in nearly 50 countries by the end of this year.
Twitter says, that with the tremendous advertiser interest they are getting, they’ll begin to offer “Promoted Products” to marketers across Latin America this summer, and later in the year, it’ll open companies first office in Brazil.
“We’ll also begin to offer our products to marketers in Germany, France, Italy, Spain and the Netherlands starting this summer,” Twitter added. “This will be the start of a sustained effort to expand our footprint in key markets around the world.”
During the festival, Twitter CEO Dick Costolo shared insights from global brands finding success on Twitter.
“The common theme for brands like Cadbury, P&G’s Tide, Burberry, H&M, Audi and Porsche: ads on Twitter aren’t an interruption; they are part of the conversation,” Costolo said. Adding, “Today’s most successful marketers harness the immediacy and emotion of these conversations to make authentic connections with consumers,” he said.
“Even better, brands can extend the life of offline campaigns by integrating Twitter across live events and TV ads to stimulate conversations that translate into free earned media.”
Costolo with a call to action to marketers and creatives stated, “On Twitter the conversation is the canvas. This is your canvas, and we can’t wait to see what new and creative ways you come up with to use it for your customers and ours.”
Twitter co-founder Jack Dorsey, who accepted the Cannes Lions award for Media Person of the Year on behalf of 140 million users for their “breathtaking and brave creativity” shared a similar sentiment.
Here are a few highlight that shows the incredible growth and volume of the global conversation for this year’s #CannesLions:
- “There were 103,389 mentions of #CannesLions on Twitter during the six days of the festival – a substantial increase from the 20,000 in 2011. Over 5,000 pictures were tweeted.
- That’s 17,232 Tweets a day and 718 Tweets an hour with a peak of 3,000 Tweets an hour during key seminars – up from 40 per hour on average in 2011.
- The total #CannesLions earned media on Twitter has been calculated at over 61 million impressions,” informs Twitter.