Twitter Cards, which let you bring rich experiences and useful tools to users within an expanded Tweet--today added a new card the Lead Generation Card, that helps brands drive highly qualified leads.
""Lead Generation Card" makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form," explains Twitter.
Adding, "When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you." it said.
As with all our products, we've been testing this feature with a handful of brands, including New Relic (@newrelic), Full Sail (@fullsail) and Priceline (@priceline), and have received positive feedback about how it helps to drive deeper connections with customers.
The Lead Generation Card is currently "only be available to managed clients", however, the company says it "have plans to launch this Card globally and to small- and medium-sized businesses soon."
Twitter notes, that many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.
For information on Lead Generation Card creation and best practices is available from the help center.