Twitter's new enhanced geo-targeting for Promoted Tweets and Promoted Accounts helps marketers reach relevant audiences around the globe with ever-greater precision.
In short, "as marketers, you will reach the users you're seeking more easily, in real time, and users will see more relevant, useful Promoted Tweets and Accounts in their Twitter web and mobile apps," Twitter stated.
If you are looking to reach users in the UK and Japan, "you will now find additional location options to target -- including UK regions and major metropolitan areas, and several major areas in Japan such as the Tokyo region (Kanto), Osaka area (Kinki) and Nagoya area (Chubhu). In addition, we have added US states," April Underwood, Product Manager, Twitter explains.
You will be able to make use of these new geo-targeting options in conjunction with targeted Tweets. This combination will enable you to deliver Promoted Tweets tailored to regional audiences.
For example, "retailers can use Promoted Tweets to promote distinct offers to users in Manchester and London, or a US statewide political campaign could focus its Promoted Accounts campaigns precisely where a candidate is running for office," explains Underwood.
[Photo credit: Google]