Live video is enriching our experience everywhere including participating on Twitter and Periscope.
Today, Twitter is introducing using of "live video broadcasts and highlights from Periscope", "this will help brands to join and add to the Twitter conversation," company said.
For this year's US Open, Twitter says, "Andy Roddick teaming up with Chase and Grey Goose will create a series of broadcasts with compelling, relevant live video to existing #USOpen conversation on Twitter."
He will then invite viewers to watch broadcasts throughout tournament, and will offer his perspective on matchups and gameplay and driving tune-in to the broadcast.
Andy will also share his experience attending the US Open.
During each broadcast, he'll answer questions and engage with audience, allowing viewers to take part in how he experiences the tournament. "All of this will be live on Periscope and Twitter."
This Amplify program works in partnership with content creators and brand partners to create unique, immersive experiences on Twitter and Periscope.
The campaign will appear in a few ways on Twitter, "Periscope broadcasts will be shared through Tweets from @andyroddick, select broadcasts will appear as Promoted Tweets from the brand launch partners, and branded broadcast highlight videos will be Tweeted by Andy and shared by the brand partners," explains twitter.
To join Andy Roddick's experience live during this year's US Open, follow @andyroddick, @Chase and @GreyGoose on Twitter.
You can also reach out your Twitter rep to explore how your brand could launch a campaign with a premier content creator, company noted.