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Jun172018

Twitter In-Stream Video Ads Goes Global, Launches Twitter Media

Twitter Media, a new home for publishers on micro bogging social platform is launched to provide content publishers with both inspirational and practical resources.

The new website for publishers featuring:

  • Best practices from the most successful content publishers across Twitter is curated by Twitter’s news, sports, and entertainment partnerships teams.
  • Latest information about new products and features designed specifically for content publishers.
  • An easy-to-navigate help section curating answers to the most common questions we get from content publishers every day.

The site will be regularly updated with case studies to share success stories from innovative partnerships.

You can check out the Twitter Media here

In addition, Twitter also announced the expansion of it’s In-Stream Video Ads now available to all advertisers including self-serve in 12 global markets. 

Getting started with In-Stream Video Ads is simple as no community management is needed, and marketers with video ads can start a campaign at ads.twitter.com.

Also, marketers, who want to create Twitter-specific video ads can take help of use Twitter’s Fuel team for getting optimize their creative without losing impact. “This service can also be leveraged in conjunction with research studies for robust campaign performance analytics.” stated Twitter.

For those new, “In-Stream Video Ads allow marketers to connect with their audience through pre-roll ads that kick off the videos people love. “

In-Stream Video Ad campaigns drive positive shifts in key brand metrics for advertisers. According to Nielsen Brand Effect data, “people who saw In-Stream Video Ads on Twitter were 70% more likely to recall the brand’s ad,” said Twitter, while “28% more likely to be aware of the advertisers brand,” and had “a 6% higher purchase intent (versus those not exposed to video ads).”

Twitter is already partnered with over 200 best video publishers in the United States.

You can head to marketing.twitter.com/video. to learn more about the video ad solutions.

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