As announced on June 7, Twitter this weekend, unveiled new hastag pages with the launch of twitter.com/#NASCAR. The new pages, that reminds us of AOL keywords are designed to better promotes trends and brands and feature such items as banner displays (similar to Twitter's recent business page redesigns), top Twitter accounts and the obvious inclusion of a live feed featuring tweets sent using the hashtag in question.
Twitter's hashtags have become a major asset for advertisers, who frequently use the feature to promote events and products.
In the blog post, Omid Ashtari, Sports & Entertainment Team at Twitter, called the new hashtag pages an "experiment." In the blog entry, Ashtari indicated that they are planning to continue this experiment for additional NASCAR races in the Sprint Cup series.
"Twitter will take you onto the track, into the pit, and among the crowd at the Pocono 400 with twitter.com/#NASCAR. You'll discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans - all in a single timeline," Ashtari. You'll also discover the #NASCAR page when you search or click #NASCAR on twitter.com or mobile.twitter.com.
Ashatri also stated that throughout the weekend - but especially during the race - "a combination of algorithms and curation will surface the most interesting Tweets to bring you closer to all of the action happening around the track, from the garage to the victory lane."
Ashtari in the entry didn't mention that it was planning to run a television ad promoting the page, or the brand-new URL format it's rolling out to direct people to it. But, the company to promote the new hashtag pages, aired a 16-second television commercial during the NASCAR Sprint Cup race in Pocono -- inviting users to "See what [Brad Keselowski] sees." The commercial then directs viewers to the new #NASCAR page.