Twitter's "Follow Button" launched today, brings a new way to discover and instantly follow Twitter accounts directly from the websites you visit everyday.
By just adding a code snippet on your web site or blogs allows readers logged into Twitter to click and follow instantly. Using the Follow Button is as simple as a single click. You can also see the profile and latest Tweets of the account you want to follow by clicking the username next to the Button.
"Previously, a Twitter user would have to click-through to the Web site's Twitter.com page and click "follow" to achieve the same effect. Users who aren't logged into Twitter still have to log in before the new account is added to their subscription list. It's unclear whether the value proposition of the new button will be compelling enough to spur website owners to replace the previous buttons they've likely already implemented on their sites."
Here's the live xample:
Twitter is touting its new follow button as a tool for publishers and brands to boost their follower counts, and thereby increase engagement. "People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website," reads the blog post.
To add the "Follow Button" to your website, just visit following link and configure just three options and you are ready to go -- you can get Follow Button here.
[Source: Twitter blog]