As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences.
Twitter on Tuesday introduced a new opportunity called "Pre-roll Ads on Periscope Video," to help publishers and creators to monetize their content, and for brands to advertise against it within the companies network.
Pre-roll ads provide new way to monetize video content for creators and publishers using Periscope to go live on Twitter. And for marketers, it offers a new source of brand-safe video advertising including "ads during live streaming programs from select premium publishers, Promoted Tweets with Periscope video and custom Amplify campaigns with premium content creators."
Ads on Periscope videos are a new way to use live and on-demand video to reach audiences at the most relevant moments. The new experience will mirror "how ads currently appear on all Twitter video: when consumers scroll through timelines or search for content from a specific publishers or creators, Periscope videos - live and replay - can start with a short ad," says twitter.
Pre-roll ads on Periscope video enable brands to marry their message with specific broadcasts from creators and publishers. "The same control that brands have to design their campaigns through the Amplify program will be extended to the new opportunities created with these ads."
Pre-roll Ads on Periscope videos are now available to select advertisers through custom Amplify packages.
And, in the coming months, these ads will roll out more broadly.