Twitter brings you more interactive experiences inside any Tweet on twitter.com and mobile.twitter.com with the "expanded Tweets." Now, when you "expand tweets containing links to partner websites, you can see content previews, view images, play videos and more," twitter said.
You've probably expanded Tweets before to play videos from YouTube or see photos from Instagram. Now, it's easier than ever to discover breaking news and bylines. "We're calling the technology behind this feature "Twitter cards," and have worked closely with a variety of content and media partners to develop this new experience," Twitter said.
"To start, we're providing three new card experiences for content summaries, images, and video, all of which are defined by the developer / publisher through simple HTML tags that they place on their site."
"When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer," posted Michael Sippey, Director, Product Team at Twitter.
You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet. And, you can even watch moments from your favorite television shows like BET's 106 & Park and play video from partners like Lifetime and Dailymotion.
Twitter expanded tweets will soon available to Twitter for iPhone and Twitter for Android.
In other Twitter news,
Twitter with Radian6, the social media monitoring service bought by Salesforce in March 2011 for $326 million, has signed a strategic alliance that gives Radian6 customers "complete access" to Twitter's public tweet firehose of more than 400 million tweets per day.
"The alliance between Twitter and salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers and build brand identity," Marcel LeBrun, SVP and GM for Salesforce Radian6, said in a statement.
"Companies look to Twitter to connect with their customers in real time about the things that matter to them. Salesforce.com understands how to facilitate these interactions," said Jana Messerschmidt, vice president of Business Development at Twitter, in a statement.