Twitter today, after almost six yearn gave a makeover to the little blue bird. Starting today, the new simplified Twitter bird will be the universally recognizable symbol of Twitter. In short, the bird is now the official Twitter synbol or logo.
"There's no longer a need for text, bubbled typefaces, or a lowercase "t" to represent Twitter," company announced.
Also, the microblogging company revealed that Twitter now has 140 million users.
What does this change mean for your brand?
With this branding, Twitter has also made changes to its official advertising and social sharing buttons, these "automatically updated today to reflect the bird."
Also, Twitter says, they've revamped Twitter brand resources page to provide advertisers and partners everything you need to help you promote your presence on Twitter, including updated brand guidelines and new logo downloads.
And, those who are using, their own customized button showing "t", bird, or other similar marks, should now update their website to update those icons with the new correct assets - in this case the 'Bird'.
"Inspired by a brand focus on simplicity, the new #Twitterbird also reflects our goal to transcend borders and reach every person on the planet with our service. Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles -- similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility," posted Doug Bowman, Creative Director.
Also, note that the OTA today recognized Twitter.
"OTA is a global non-profit that works to enhance online trust across the entire ecosystem, encourages online services to develop comprehensive trust programs. Every year, they issues an Online Trust Scorecard recognizing companies and services that have adopted key technologies to help protect users' privacy and identity from abuse," posted Bob Lord, Head of Security, Twitter.
In its evaluation process, OTA looks at a number of technical and policy measures that include:
"Extended Validation certificates (EV Certs) - also termed as the Verified Profile for websites - help users know they're on the real site and not an impostor or spoof site. "When you visit, twitter.com, see that green highlight in the browser bar.
Also, note the Always-On HTTPS -- the "s" after the "http" relecting Twitter has turned on encryption between the web browser and Twitter.
Email Authentication enables ISPs and Inbox providers to verify that messages from a sender are indeed real. "We include email authentication on all email we send so that ISPs can be certain they are genuine Twitter messages," informs Bob.
Also, this week, Twitter at the International Conference on Weblogs and Social Media (ICWSM 2012), presented a paper titled "A Study of 'Churn' in Tweets and Real-Time Search Queries", revealing, that by examining all search queries from October 2011, "on average, about 17% of the top 1000 query terms from one hour are no longer in the top 1000 during the next hour. In other words, 17% of the top 1000 query terms "churn over" on an hourly basis."
Other highlights of the paper include:
- "Repeating this at a granularity of days instead of hours, we still find that about 13% of the top 1000 query terms from one day are no longer in the top 1000 during the next day.
- During major events, the frequency of queries spike dramatically. For example, on October 5, immediately following news of the death of Apple co-founder and CEO Steve Jobs, the query "steve jobs" spiked from a negligible fraction of query volume to 15% of the query stream -- almost one in six of all queries issued! Check it out: the query volume is literally off the charts! Notice that related queries such as "apple" and "stay foolish" spiked as well," informs Twitter.
In another paper, at the co-located workshop on Social Media Visualization, the company presented a visualization, of seasonal variation of tweeting patterns for users in four different cities (New York City, Tokyo, Istanbul, and Sao Paulo).
"The gradient from white to yellow to red indicates amount of activity (light to heavy). Each tile in the heatmap represents five minutes of a given day and colors are normalized by day. This was developed internally to understand why growth patterns in Tweet-production experience seasonal variations,' Twitter said.
This paper is avilable here.
Today, Twitter open sourced "Zipkin" under the APLv2 license.
"Zipkin is a distributed tracing system that we created to help us gather timing data for all the disparate services involved in managing a request to the Twitter API. As an analogy, think of it as a performance profiler, like Firebug, but tailored for a website backend instead of a browser. In short, it makes Twitter faster."
You can get the Zipkin from GitHub.