Twitter has started inviting a select group of users to test a new analytics product. With Twitter Analytics, users will be able to see data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.
A Twitter spokesperson said that there's "a strong corporate demand for better monitoring and analytics tools," and explained the analytics tool's test program this way:
We gave a very small group of Twitter users access to a simple and straightforward analytics dashboard, as part of an alpha test. This first group of testers includes users who've worked with Twitter and are doing interesting things with their Twitter accounts. We're experimenting with tools like this to give users insight on how to make their Tweets more compelling for Twitter users, and we don't have a timeline for wider distribution.
Here're a couple of screenshots from Mashable: