Turkish mobile operator Turkcell and Microsoft Tag announced a new mobile marketing service called "MobilKod," built by Turkcell and leveraging Microsoft Tag's mobile tagging technology.
"The MobilKod service offers a free service that allows marketers to create Tags. These 2-D bar codes can be placed on objects and in printed materials, and, when scanned with the free mobile application, they unlock an interactive mobile experience provided by the brand or advertiser, such as a video, photo slide show or mobile website. With MobilKod, marketers can create and measure the effectiveness of campaigns that use Tags to create holistic brand experiences by connecting their products and materials in the physical world to information and interactive content in the digital world," stated Microsoft.
Turkcell is investing in innovative services and products, such as location-based services, augmented reality solutions, display advertising, conceptual branded ad packages, mobile TV advertising, and video advertising for companies and brands. MobilKod is a new service to expand this product portfolio and provides the critical ability for brands to create and measure interactive campaigns that connect their products and services to convenient, on-the-go experiences for consumers.
[tags]tagging,mobile tagging,turkcell,mobilkod,mobilkod tag reader,mobile marketing,marketers,video advertising,j2me,tv advertising,tv adverts,tv ads,mobile tv[/tags]