When advertising an app, the key is to know what's working and what's not. While Android advertisers have already been able to measure their apps downloads within AdWords, now to help iOS developers, Google just announced an ability to track iOS downloads that were driven by in-app display ad campaigns.
"With iOS conversion tracking, marketers can better understand which campaigns are most effective at driving app downloads. These enhanced insights help marketers iterate on app promotion strategies to reach their return on investment goals, with the help of features like the Conversion Optimizer for apps," Google stated.
"To set up iOS conversion tracking, advertisers need to create a single code snippet in their AdWords account and install it in their app. This snippet is accessible in the AdWords interface in the same place where advertisers have been able to codelessly track Android downloads," explains Google.
To learn more about how to track value beyond the app download, you can watch the video below -- and check out this Setting up conversion tracking for Android and iOS apps AdWords Help Center article:
In other advertising news, YouTube just announced that of teaming up with TED. "For the third year, YouTube has teamed up with TED to support their Ads Worth Spreading initiative, a global search for the 10 most compelling ad campaigns of the year," YouTube team posted.
The challenge reinforces TED's overall mission of "ideas worth spreading" and YouTube's belief in connecting brand's ads with the people that will love them the most.
And, for some great examples of what ads can be, check out this playlist of the 10 of the winning ads from last year's program: